Focus Groups

Positives 

• Speed Of Response
• More Detailed
• Opinion
• Honesty
• Personable Response

Cons

• Influenced Ideas
• Time For Researcher
• Questions not always answered
• Difficult with understanding language

I learnt that focus groups can be used to analysis different things that you want to focus on to get their personal opinions. What I didn't realise is that you would  get a better range of opinions by having them there in front of you or by recording their response so you don't have their narrowed down version. What's good about this is you get their immediate response instead of waiting a while until they are available to write it down in note form. 

Need To Consider 

• Style
• Content
• Message
• Interest etc...

Using the statements above will get you a better overview of their true opinions instead of written work. Collecting your primary research without taking up too much time. 

When I construct my own focus group for people's opinions on my poster, I will simply state what feedback I am looking for with a few basic statements to get their personal view on what they see.

• Message
• Age
• Stereotype
• Style
• Wording
• Colour       
  

In todays lesson we went out into the college and got together a focus group of 4 people to discuss their first thoughts of our Political posters that we made. Our posters consist of using different art styles to get the message across using bold colours and sans serif fonts.