For this exercise we had to put together some audio to go over a chosen clip from the short student film Clique that was made last year by Media Students. I chose to add music that I created is basically just basic sound effects that I carried on to create the tension that is shown in the footage. In certain situations I added a more emotional sequence to bring the emotions forward to set the atmosphere of this part of the film.
Above is the final design of my Christmas Card that I created in Photoshop. I used basic shapes to create the mountain which the snowman sits on by cropping a rounded edged rectangle to make into the shape you see above. For the snowman I used three oval shapes and when placed on top of one another, they automatically form into one. The snowflakes I got off of google images because it would be a complex to make them individually and with the background it made them look more festive.
Use to copyrighted material without the need to pay royalties or license fees.
Fairuse
Fair use is using a copyrighted material for a limited purpose such as to comment, criticise or parody. These uses can be done without permission from the copyright owner. If your use qualifies as a fair use, it would not be considered an illegal infringement.
Copyright is the right given to the owner/publisher to protect their media (for example music/audio graphics/video and software) and stop others using it without their permission. Types of copyright;
Right to copy- royalty free, creative commons (CC)
Creative commons allows you to share your work with no legal obligations, make sure it is credited, meaning you credit the person who actually created the product, image etc.
SCENE : Katniss climbs the tree and fires an arrow at the edge of the Dome CHARACTER IDENTIFICATION : Shows her to be a strong female role model who sometimes cannot control her emotions Creates a contrast between the two different sides to her (Feisty & Vulnerable)Turns her into an heroic figure, which will foreshadow upcoming events GENRE IMPACT:
It creates an atmosphere that tells you that it's okay to show emotions even when you need to stay strong Gives you a fantasy feel with the high pitched voice overlay
CHANGE WITH CHARACTERS :
A warriors call as she visually studies the sky
COMPLIMENTS:
Shows a meaning behind her character
TECHNIQUES:
Showing view from her perspective
The Woman In Black
SCENE: Final. Walking towards his death
CHARACTER IDENTIFICATION:
Creates a back story to the character and their previous relationship Lays down their personal emotions
GENRE IMPACT:
Doesn't explain the consequences too clearly
Creates tension in the situation
Mixes Horror and a Period Drama
CHANGE WITH CHARACTERS:
Brings the two characters together
Matches Facial expressions
COMPLIMENTS:
Creates a cliffhanger towards what could happen next
Joins in with his emotional side
TECHNIQUES
Follows his vision
Mirrors
SCENE: Ending. Where he realises he's dead
CHARACTER IDENTIFICATION:
Shows he's a hero and has obtained
Shows his emotions in more depth
GENRE IMPACT:
Shows of the victory that was previously shown
Puts his emotions into context
CHANGE WITH CHARACTERS:
When he realises something is wrong, the soundtrack identifies this
Comes off as a climax to confuse the audience but to give it a permanent ending
I learnt that focus groups can be used to analysis different things that you want to focus on to get their personal opinions. What I didn't realise is that you would get a better range of opinions by having them there in front of you or by recording their response so you don't have their narrowed down version. What's good about this is you get their immediate response instead of waiting a while until they are available to write it down in note form.
Need To Consider
Style
Content
Message
Interest etc...
Using the statements above will get you a better overview of their true opinions instead of written work. Collecting your primary research without taking up too much time.
When I construct my own focus group for people's opinions on my poster, I will simply state what feedback I am looking for with a few basic statements to get their personal view on what they see.
Message
Age
Stereotype
Style
Wording
Colour
In todays lesson we went out into the college and got together a focus group of 4 people to discuss their first thoughts of our Political posters that we made. Our posters consist of using different art styles to get the message across using bold colours and sans serif fonts.
Our Task was to create and design our own interpretation of a Political Poster of the statement we come up with in our small groups. We had to base our designs on one of the 7 Art Styles that we looked at previously to show a better understanding of them and how they can influence media we see around us.
The research I carried out was look at images/photographs at previous posters relating to politics and seeing how they attract attention but also still get their intentional message across. I also looked at the different Art Styles and how they look so near but crowded at the same time while thinking about I could use that in my own design. What I did was look at the colours that represent the Parties the most without keeping it around one like I did in my first designs. I then proceeded to find information about why people remember who David Cameron is and what effect he has on the public. And my results were that the only reason was that he had involved in a number of events that had got people talking such as the talk about removing the NHS. It helped me to see that when choosing an art style that you don’t have to have one particular design, that you can turn into whatever you want to suit the theme and message your putting across. When I first started my design didn’t link to politics so the public were aware, only I did. So I asked a peer of what I should do and he suggested that I use shapes to visualise what message I’m trying get across and this linked nicely with the Swiss Style because I added text which I need changed to different fonts to make it more original as well as more artistic. The font I chose is in a style that is suited to the Art Form-Swiss Style to make it look more sophisticated but artistic at the same time. The graphics I experimented with consisted of basic shapes that visually represented a certain number or percentage. I did this because writing the whole status in words would be boring and unappealing to the audience. I chose to use Swiss Style because of how it looks messier but when you see it from a professional perspective you see that all it in a linear pattern inside the grid. The only issue I came across was choosing the correct colours without keeping it based on only one political party. At first at I used the colours blue and green but then realised that was relating only to the conservative party. It was quite difficult than I first imagined due to how much you have to put into the process to get it to how you wanted it but still following a art style that you like. Overall my final design is better than expected due to experimenting with the different styles and making it into my own creation. I liked how the background incorporates the font type by making it more visual to the audience that it’s aimed at.
The purpose of this poster is to attract attention from both genders by making a bold statement about how woman should have been allowed in the work space before the Second World War. It was created in 1943 by the Americans to boost worker morale before the male gender went off to fight. It was created to make women feel like they have gained some sort of power due to women not being treated with much respect at that time in the war.
Aim
The initial aim of this poster is to give women the courage and determination to be able to show their full potential as the men go off to war. The phrase “We Can Do It!” lets these women have the confidence to do this and to let them know that they not alone in any of this.
Image
The actual image is a cartoon figure of a woman in quite a masculine pose. It suggests that these woman want to live up the male reputation of being able to handle how much work the men apparently put into their daily routine. It’s sending a message across that women are capable of doing such jobs and that they’re not afraid to prove that. Having her arm clenched together also makes her have more strength and the ability to do harder jobs.
Copy/Colour
The quote chosen tells us a few things, one is that women want more respect due to how they now have to take over in the factories. Or that they can easily gain they’re own way back into the world by making themselves seem like someone that they’re not. The colour blue in general is seen a male colour due to how it has been shown in the media. It is also stereo typically known to be the colour that symbolises Labor because of it being a man’s colour.
The purpose of this poster is to promote the the Labour party by publicly going against the Conservatives. It’s making their particular audience hate Cameron even more.
Aim
It’s aim is to publicly shame David Cameron in a place where it’s more than likely going to be seen. It focuses on how he has taken his own aims back in time to be useless now in the present. Image The image itself if of Cameron sat on a typical 80's car looking quite relaxed and not in charge. This is ironic due to the quote that has been added on top relating that David is using policies that are no longer needed in today's society. The car is seen in a TV show set in the 1980's which symbolizes that he doesn't care about what happens around him like the main character of the show. Copy/Color The colors are related to the Labor Party(The Red Line/Car) because it is their party that are disseminating against David Cameron because he goes against what they aim for. It is expected for the party's to make the others look bad by using visual context but they forget that it makes them look bad for using tactics such as this. The quote used is effective because it ties together with the image and makes him seem like he doesn't know what he's doing.
My Final Political Poster Design is based on the Art Style Swiss Style. This consists of different font types mixed together to make this design and also to have a form of abstract background to compliment the style I have chosen. What my poster is representing is the fact that many students that we asked in our survey knew who our current prime minster was and what his role was in the government. These are shown by a simple triangle shape which I thought could symbolize how the government tend to tower over you to make you feel small and no longer in control. My Original design didn't show any link to the Politics theme which I by I altered it to link the art styles and the political theme into one smart looking poster. At first it was just 9.43% didn't know, and that didn't link anything to politics to the public so it wouldn't appeal to them. Then I had the conservative party logo as a background image which did slightly link to the theme but only focusing on one of the main parties, not all of them in general. I asked for some advice from another member of my team and he suggested to use shapes to represent the difference in who did know and who didn't. At first I had the smaller triangle inside the larger one but this made me struggle to place the text correctly to suit the art style I was using. The text I chose are just simple designs with use of the Sans Serif style with the straight angles in one direction. The background color and the color of the triangles contrast well together due to how it incorporate both genders and makes it feel more homely instead of in your face. I think the final design overall sums up what messages I'm trying to get across by using visual elements as well as words. I think this art styles suits the message because you can experiment with different types of text and how it all lays out to make it look like it actually means something. I think this design has to be my favorite out of all the others because it clearly shows it's purpose whilst attracting the public's attentions.
Research is information and statistics that can be collected off of line or from your own personal enquires. It is done to gather up needed information for your Media product so that you have a better understanding of what needs to be done. There are a few types of research that have different effects towards your final product. Here I will be explaining what they are and why they’re an essential part of your products.
Primary Research is information and data that you have collected yourself by using things like questionnaires and surveys that have been handed out or sent to members of the public or a particular social group. This is effective because it gives your audience the idea that you are serious about your work but also to get their option before you even begin to make the product. Another way of completing Primary Research is by observing someone or a group of people that have made a similar product or have had previous experience is the production. Secondary research is where you gather information offline which someone has previously made in documents and through social media sites. This is such a good thing for Pre-Production because it gives you a better understanding of how you would need to develop your product with seeing someone else do exactly the same thing but in their own way. Examples of this would be if you were about to develop a film idea you would need to look up the process and the different sections to know what to do and when to do it. Also on sites like Wikipedia, you can add your own personal knowledge so that you can have a range of different answers for your final piece.
Market Research is looking at products that are very similar to your own and seeing how you could develop it to suit the audiences needs and wants. An example would be if you was thinking of creating a business in a particular area you would need to research an institution company that was based in the same area to get a better understanding of how the process works but also to see how to make it a popular and well known development. Audience Research is where you’d ask a particular audience such as a focus group so you can gather their opinions on your first draft of your product so their feedback helps you improve what needs to be fixed. Production Research is seen a lot in Film making because of how complex the process is and will be after it has been filmed. It’s when you put it all together to create a full working production. As it’s split into 3 sections to help narrow it down to what needs to be done. Pre-Production is when you would write the script, check out the locations for a Recce, and also to see if it could easily come together with the budget you have. Post Production is where you edit the footage together after you have finished filming, adding the music and others things such as adding special effects.
The Pros and Cons of collecting your research is that the source that you’re using could be unreliable or not official. This could potentially ruin your production because the data that you have found could either not be in date or not from the correct owners. Sites like Wikipedia can vary because of how many people add their own knowledge to certain pages to get the public confusing on wherever it’s genuine or not. A good thing about combining different research types suggests to your audience that you are serious in your project and it makes them aware of how much work has been put into the production before it’s made. Another thing is that overall it helps your personal understanding in what you’re potentially making. For example if you were making a short film for a certain stereotype, you would need to research things that they are particularly into and how those certain aspects of the film can affect them as well as their views on the product. A Con to research is that you can get so many different answers to the question or subject you’re looking into and you don’t know which one is the genuine/real answer, this can pause your production as you need the most reliable response to get the work done that you need to complete.
We use all these different types of research to get a wider view on what we’re making. It gives us as well as our audience a better understanding of what needs to be done before and after it’s created. Research is key to any production because it’s gathering information that comes from either online or from the audience themselves. This gives you feedback on your product because it then gives you a better reason to improve it for the second draft.
Media Producers need a lot of research due to how much information they’d need for their product. In my own personal experience I have needed to research how to do certain things such as how to film a shooting scene without spending too much money. This helps because it gives you the idea of how to change certain things to make it possible to achieve without spending too much or going out of your comfort zone. It gives you deeper meaning behind the representations that you’re wanting to come across in your product. Say for example you wanted to incorporate certain colours in a promotional poster to get a message across, you would look into how you could this to gain a certain reaction from your chosen audience to make you a well known producer by keeping this scheme up for your next production.
Overall Research is an important part of your production because without it many things could go wrong if you don’t have the right data to help you. It’s so handy if you need to find something that you would never know from the top of your head. The point of collecting your research is to widen your range of information that you need so your product will be the best you can make it. And without research it wouldn’t be correct because nothing you make will be completely original so it needs to have some backup and proof that what you used can be put together to make something new.
Story lines in Films and TV programmes can be confusing to write as well as watch because of how complicated the layout is. When watching a linear film you go from start to end with knowing what happens in those certain scenes and how it creates an ending where you are able to understand what happened before hand. But with Non-Linear it mixes up how you see characters interact with each other as well as seeing some of their past/future. It can range from seeing the end at the beginning or mixing the full time line in a number of episodes/hour time slots. This can be effective because it creates a sort of back story for the characters but it also links in with the story/plot lines that combines them all together. Many Films/Shows over the past 5 years have been linear and in the correct order, this is because this way it is easier to make sense of it when used as a reference to something else. Linear Narratives consist of a Beginning, Middle and an End that are shown in chronicle order so when it's over it's easy to make sense of. A good example of this would be Soaps and Dramas like Eastenders and Scott and Bailey because each story line that we see is completely in order, there is no flashbacks or episodes where we see something that happened years ago for any of the characters. When we watch this it's easier to see and understand each character and plot because it's shown in an order where we can keep up. There are connotations in Linear Narratives that aren't seen in Non-Linear ones such as we don't see a back story, we don't get to know too much about something that one character had done in their past. We get to hear them talk about it and explain it to other characters but we never get to see it actually taking place like you can in Non-Linear shows. Non-Linear Shows/Films haven't been seen over the past 3/4 years and it's only just recently been noticed again on our screens. These narratives are quite hard to piece together if you watch the show half way in because you won't be able to understand what's happening to them and how they've progressed. Personally I prefer Non-Linear to Linear because you can create back stories that you can see visually not just verbally. I like how detailed you can make it by including a in-depth look of their life before we see them on screen. Orange Is The New Black (Image Above) is a good example of this because we get to see the back stories of how each inmate had ended up in the Prison. Each character has their own and in Linear Shows we don't normally get to discover much about them because it's set so the story continues from that moment on wards. But what I love about Non-Linear narratives is that you can take them in any direction, by showing more emotions into their stories by showing how they got to that point. In my own work I've actually used a Non-Linear Narrative by having an entire episode dedicated to showing the action before we meet the main character in the pilot episode and this continues throughout the 3 Season run. In my personal opinion you can do so much more with non-linear by making it more into a puzzle for the audience but also making a more entertaining ending.
Complementary colours are colours that are directly opposite each other
The higher the contrast of these colours, the more vibrant the outcome will be
Tricky to use in large doses
Easy for work that you are wanting to stand out
Not good to use on text
Analogous
Analogous are colours that are seen next to each other on the colour wheel. Usually match well
Often found in Nature. Pleasing to the human eye
One colour dominates, another supports and the last one is used as an accent
Triad
Evenly spread around the colour wheel
Vibrant even if pale or unsaturated
If used successfully; the end result should be reasonably balanced, letting one lead and the others to accent
Split Complementary
Variation of the complementary colours, Using two colours to adjacent to it's complement
Less tension than the visual contrast
Often good for beginners in graphic design
Easy to mess up
Rectangle
Uses four colours in two complementary pairs
The richer colours offer a lot of variation
The tetrad colours works better if you let one colour be dominant
Balance the warm and cool colours out when designing
Square
Similar to the Rectangle but more evenly spaced out around the colour circle
Easier if one colour is more dominant
Needs to balance the contrast between the warmer colours and the cooler colours
Complementary Colours are seen a lot in Film Merchandise and Advertisement. People do there own Pop Art Designs of certain things that they're currently enjoying to take it into their own hands. The image shown on the left has used two vibrant colours that blend well together as the colours are relevant to the image shown. They work well together because of how it contrasts to make one image but with mixing them together.
