Research Report

Research Report

Research is information and statistics that can be collected off of line or from your own personal enquires. It is done to gather up needed information for your Media product so that you have a better understanding of what needs to be done. There are a few types of research that have different effects towards your final product. Here I will be explaining what they are and why they’re an essential part of your products.

Primary Research is information and data that you have collected yourself by using things like questionnaires and surveys that have been handed out or sent to members of the public or a particular social group. This is effective because it gives your audience the idea that you are serious about your work but also to get their option before you even begin to make the product.  Another way of completing Primary Research is by observing someone or a group of people that have made a similar product or have had previous experience is the production. Secondary research is where you gather information offline which someone has previously made in documents and through social media sites.  This is such a good thing for Pre-Production because it gives you a better understanding of how you would need to develop your product with seeing someone else do exactly the same thing but in their own way. Examples of this would be if you were about to develop a film idea you would need to look up the process and the different sections to know what to do and when to do it. Also on sites like Wikipedia, you can add your own personal knowledge so that you can have a range of different answers for your final piece.

Market Research is looking at products that are very similar to your own and seeing how you could develop it to suit the audiences needs and wants. An example would be if you was thinking of creating a business in a particular area you would need to research an institution company that was based in the same area to get a better understanding of how the process works but also to see how to make it a popular and well known development.  Audience Research is where you’d ask a particular audience such as a focus group so you can gather their opinions on your first draft of your product so their feedback helps you improve what needs to be fixed.  Production Research is seen a lot in Film making because of how complex the process is and will be after it has been filmed. It’s when you put it all together to create a full working production. As it’s split into 3 sections to help narrow it down to what needs to be done. Pre-Production is when you would write the script, check out the locations for a Recce, and also to see if it could easily come together with the budget you have. Post Production is where you edit the footage together after you have finished filming, adding the music  and others things such as adding special effects.

The Pros and Cons of collecting your research is that the source that you’re using could be unreliable or not official. This could potentially ruin your production because the data that you have found could either not be in date or not from the correct owners. Sites like Wikipedia can vary because of how many people add their own knowledge to certain pages to get the public confusing on wherever it’s genuine or not.  A good thing about combining different research types suggests to your audience that you are serious in your project and it makes them aware of how much work has been put into the production before it’s made. Another thing is that overall it helps your personal understanding in what you’re potentially making. For example if you were making a short film for a certain stereotype, you would need to research things that they are particularly into and how those certain aspects of the film can affect them as well as their views on the product. A Con to research is that you can get so many different answers to the question or subject you’re looking into and you don’t know which one is the genuine/real answer, this can pause your production as you need the most reliable response to get the work done that you need to complete.

We use all these different types of research to get a wider view on what we’re making. It gives us as well as our audience a better understanding of what needs to be done before and after it’s created. Research is key to any production because it’s gathering information that comes from either online or from the audience themselves. This gives you feedback on your product because it then gives you a better reason to improve it for the second draft.

Media Producers need a lot of research due to how much information they’d need for their product. In my own personal experience I have needed to research how to do certain things such as how to film a shooting scene without spending too much money. This helps because it gives you the idea of how to change certain things to make it possible to achieve without spending too much or going out of your comfort zone. It gives you deeper meaning behind the representations that you’re wanting to come across in your product. Say for example you wanted to incorporate certain colours in a promotional poster to get a message across, you would look into how you could this to gain a certain reaction from your chosen audience to make you a well known producer by keeping this scheme up for your next production.

Overall Research is an important part of your production because without it many things could go wrong if you don’t have the right data to help you. It’s so handy if you need to find something that you would never know from the top of your head. The point of collecting your research is to widen your range of information that you need so your product will be the best you can make it. And without research it wouldn’t be correct because nothing you make will be completely original so it needs to have some backup and proof that what you used can be put together to make something new.