Political Poster Analysis

Political Poster Analysis Homework

Purpose

The purpose of this poster is to attract attention from both genders by making a bold statement about how woman should have been allowed in the work space before the Second World War. It was created in 1943 by the Americans to boost worker morale before the male gender went off to fight. It was created to make women feel like they have gained some sort of power due to women not being treated with much respect at that time in the war.  

Aim

The initial aim of this poster is to give women the courage and determination to be able to show their full potential as the men go off to war. The phrase “We Can Do It!” lets these women have the confidence to do this and to let them know that they not alone in any of this.

Image

The actual image is a cartoon figure of a woman in quite a masculine pose. It suggests that these woman want to live up the male reputation of being able to handle how much work the men apparently put into their daily routine. It’s sending a message across that women are capable of doing such jobs and that they’re not afraid to prove that. Having her arm clenched together also makes her have more strength and the ability to do harder jobs.

Copy/Colour

The quote chosen tells us a few things, one is that women want more respect due to how they now have to take over in the factories. Or that they can easily gain they’re own way back into the world by making themselves seem like someone that they’re not. The colour blue in general is seen a male colour due to how it has been shown in the media. It is also stereo typically known to be the colour that symbolises Labor because of it being a man’s colour.

Impact

The overall impact this poster has had on the general public has been quite effective due to the massive response to it. Many celebrities such as Beyoncé and Pink have made their own versions to show that they are fully with women gaining more power and respect in the working industry.

Purpose

The purpose of this poster is to promote the the Labour party by publicly going against the Conservatives. It’s making their particular audience hate Cameron even more.

Aim

It’s aim is to publicly shame David Cameron in a place where it’s more than likely going to be seen. It focuses on how he has taken his own aims back in time to be useless now in the present.

Image
The image itself if of Cameron sat on a typical 80's car looking quite relaxed and not in charge. This is ironic due to the quote that has been added on top relating that David is using policies that are no longer needed in today's society. The car is seen in a TV show set in the 1980's which symbolizes that he doesn't care about what happens around him like the main character of the show.

Copy/Color
The colors are related to the Labor Party(The Red Line/Car) because it is their party that are disseminating against David Cameron because he goes against what they aim for. It is expected for the party's to make the others look bad by using visual context but they forget that it makes them look bad for using tactics such as this. The quote used is effective because it ties together with the image and makes him seem like he doesn't know what he's doing.

Final Poster Design

My Final Political Poster Design is based on the Art Style Swiss Style. This consists of different font types mixed together to make this design and also to have a form of abstract background to compliment the style I have chosen. What my poster is representing is the fact that many students that we asked in our survey knew who our current prime minster was and what his role was in the government. These are shown by a simple triangle shape which I thought could symbolize how the government tend to tower over you to make you feel small and no longer in control. 

My Original design didn't show any link to the Politics theme which I by I altered it to link the art styles and the political theme into one smart looking poster. At first it was just 9.43% didn't know, and that didn't link anything to politics to the public so it wouldn't appeal to them. Then I had the conservative party logo as a background image which did slightly link to the theme but only focusing on one of the main parties, not all of them in general. 

I asked for some advice from another member of my team and he suggested to use shapes to represent the difference in who did know and who didn't. At first I had the smaller triangle inside the larger one but this made me struggle to place the text correctly to suit the art style I was using. The text I chose are just simple designs with use of the Sans Serif style with the straight angles in one direction. The background color and the color of the triangles contrast well together due to how it incorporate both genders and makes it feel more homely instead of in your face.

I think the final design overall sums up what messages I'm trying to get across by using visual elements as well as words. I think this art styles suits the message because you can experiment with different types of text and how it all lays out to make it look like it actually means something. I think this design has to be my favorite out of all the others because it clearly shows it's purpose whilst attracting the public's attentions.

Soundtrack

This is my soundtrack podcast from Inception.

http://www.driveplayer.com/#fileIds=0B-UCDmKEed7kbkdrM1E1WXFua1k&userId=105703034288368203944

Research Report

Research Report

Research is information and statistics that can be collected off of line or from your own personal enquires. It is done to gather up needed information for your Media product so that you have a better understanding of what needs to be done. There are a few types of research that have different effects towards your final product. Here I will be explaining what they are and why they’re an essential part of your products.

Primary Research is information and data that you have collected yourself by using things like questionnaires and surveys that have been handed out or sent to members of the public or a particular social group. This is effective because it gives your audience the idea that you are serious about your work but also to get their option before you even begin to make the product.  Another way of completing Primary Research is by observing someone or a group of people that have made a similar product or have had previous experience is the production. Secondary research is where you gather information offline which someone has previously made in documents and through social media sites.  This is such a good thing for Pre-Production because it gives you a better understanding of how you would need to develop your product with seeing someone else do exactly the same thing but in their own way. Examples of this would be if you were about to develop a film idea you would need to look up the process and the different sections to know what to do and when to do it. Also on sites like Wikipedia, you can add your own personal knowledge so that you can have a range of different answers for your final piece.

Market Research is looking at products that are very similar to your own and seeing how you could develop it to suit the audiences needs and wants. An example would be if you was thinking of creating a business in a particular area you would need to research an institution company that was based in the same area to get a better understanding of how the process works but also to see how to make it a popular and well known development.  Audience Research is where you’d ask a particular audience such as a focus group so you can gather their opinions on your first draft of your product so their feedback helps you improve what needs to be fixed.  Production Research is seen a lot in Film making because of how complex the process is and will be after it has been filmed. It’s when you put it all together to create a full working production. As it’s split into 3 sections to help narrow it down to what needs to be done. Pre-Production is when you would write the script, check out the locations for a Recce, and also to see if it could easily come together with the budget you have. Post Production is where you edit the footage together after you have finished filming, adding the music  and others things such as adding special effects.

The Pros and Cons of collecting your research is that the source that you’re using could be unreliable or not official. This could potentially ruin your production because the data that you have found could either not be in date or not from the correct owners. Sites like Wikipedia can vary because of how many people add their own knowledge to certain pages to get the public confusing on wherever it’s genuine or not.  A good thing about combining different research types suggests to your audience that you are serious in your project and it makes them aware of how much work has been put into the production before it’s made. Another thing is that overall it helps your personal understanding in what you’re potentially making. For example if you were making a short film for a certain stereotype, you would need to research things that they are particularly into and how those certain aspects of the film can affect them as well as their views on the product. A Con to research is that you can get so many different answers to the question or subject you’re looking into and you don’t know which one is the genuine/real answer, this can pause your production as you need the most reliable response to get the work done that you need to complete.

We use all these different types of research to get a wider view on what we’re making. It gives us as well as our audience a better understanding of what needs to be done before and after it’s created. Research is key to any production because it’s gathering information that comes from either online or from the audience themselves. This gives you feedback on your product because it then gives you a better reason to improve it for the second draft.

Media Producers need a lot of research due to how much information they’d need for their product. In my own personal experience I have needed to research how to do certain things such as how to film a shooting scene without spending too much money. This helps because it gives you the idea of how to change certain things to make it possible to achieve without spending too much or going out of your comfort zone. It gives you deeper meaning behind the representations that you’re wanting to come across in your product. Say for example you wanted to incorporate certain colours in a promotional poster to get a message across, you would look into how you could this to gain a certain reaction from your chosen audience to make you a well known producer by keeping this scheme up for your next production.

Overall Research is an important part of your production because without it many things could go wrong if you don’t have the right data to help you. It’s so handy if you need to find something that you would never know from the top of your head. The point of collecting your research is to widen your range of information that you need so your product will be the best you can make it. And without research it wouldn’t be correct because nothing you make will be completely original so it needs to have some backup and proof that what you used can be put together to make something new.

Linear & Non-Linear Narratives

Story lines in Films and TV programmes can be confusing to write as well as watch because of how complicated the layout is. When watching a linear film you go from start to end with knowing what happens in those certain scenes and how it creates an ending where you are able to understand what happened before hand. But with Non-Linear it mixes up how you see characters interact with each other as well as seeing some of their past/future. It can range from seeing the end at the beginning or mixing the full time line in a number of episodes/hour time slots. This can be effective because it creates a sort of back story for the characters but it also links in with the story/plot lines that combines them all together. 

Many Films/Shows over the past 5 years have been linear and in the correct order, this is because this way it is easier to make sense of it when used as a reference to something else. Linear Narratives consist of a Beginning, Middle and an End that are shown in chronicle order so when it's over it's easy to make sense of. A good example of this would be Soaps and Dramas like Eastenders and Scott and Bailey because each story line that we see is completely in order, there is no flashbacks or episodes where we see something that happened years ago for any of the characters. When we watch this it's easier to see and understand each character and plot because it's shown in an order where we can keep up. There are connotations in Linear Narratives that aren't seen in Non-Linear ones such as we don't see a back story, we don't get to know too much about something that one character had done in their past. We get to hear them talk about it and explain it to other characters but we never get to see it actually taking place like you can in Non-Linear shows.

Non-Linear Shows/Films haven't been seen over the past 3/4 years and it's only just recently been noticed again on our screens. These narratives are quite hard to piece together if you watch the show half way in because you won't be able to understand what's happening to them and how they've progressed. Personally I prefer Non-Linear to Linear because you can create back stories that you can see visually not just verbally. I like how detailed you can make it by including a in-depth look of their life before we see them on screen. Orange Is The New Black (Image Above) is a good example of this because we get to see the back stories of how each inmate had ended up in the Prison. Each character has their own and in Linear Shows we don't normally get to discover much about them because it's set so the story continues from that moment on wards. But what I love about Non-Linear narratives is that you can take them in any direction, by showing more emotions into their stories by showing how they got to that point. In my own work I've actually used a Non-Linear Narrative by having an entire episode dedicated to showing the action before we meet the main character in the pilot episode and this continues throughout the 3 Season run. In my personal opinion you can do so much more with non-linear by making it more into a puzzle for the audience but also making a more entertaining ending.

Colour Harmony

Complementary

• Complementary colours are colours that are directly opposite each other
• The higher the contrast of these colours, the more vibrant the outcome will be
• Tricky to use in large doses
• Easy for work that you are wanting to stand out
• Not good to use on text
• 
  

Analogous

• Analogous are colours that are seen next to each other on the colour wheel. Usually match well
• Often found in Nature. Pleasing to the human eye
• One colour dominates, another supports and the last one is used as an accent

Triad

• Evenly spread around the colour wheel
• Vibrant even if pale or unsaturated 
• If used successfully;  the end result should be reasonably balanced, letting one lead and the others to accent

Split Complementary

• Variation of the complementary colours, Using two colours to adjacent to it's complement
• Less tension than the visual contrast
• Often good for beginners in graphic design
• Easy to mess up

Rectangle

• Uses four colours in two complementary pairs
• The richer colours offer a lot of variation
• The tetrad colours works better if you let one colour be dominant
• Balance the warm and cool colours out when designing

Square

• Similar to the Rectangle but more evenly spaced out around the colour circle
• Easier if one colour is more dominant
• Needs to balance the contrast between the warmer colours and the cooler colours

Complementary Colours are seen a lot in Film Merchandise and Advertisement. People do there own Pop Art Designs of certain things that they're currently enjoying to take it into their own hands. The image shown on the left has used two vibrant colours that blend well together as the colours are relevant to the image shown. They work well together because of how it contrasts to make one image but with mixing them together. 

Colour Associations

All of these colours can be associated with many different emotions such as Anger and Jealousy. 

Blue 

• Relaxed
• Upset/Sad
• Depth
• Beneficial to the mind & the body
• Trust
• Intelligence
• The Sky & The Sea

Red

• Danger
• Romance
• Joy
• Sexuality 
• Love
• Passion

Pink 

• Friendship
• Denotes Feminist qualities 
• Relationships

Orange

• Distrust
• Sexual Passion
• Domination
• Aggression 

Green

• Greed
• Jealousy
• Sickness
• Cowardly
• Peace

Yellow

• Caution
• Decay
• Freshness
• Loyalty 

Design Styles

Psychedelic 60's

• Characterized by Hallucinations 
• Named after a drug that gave you similar effects
• Abstract Swirls with various bright colors
• Began in the Mid 60's and had an impact on music & aspects of popular culture
• Inspired by Pop Art, using hand drawn shapes and vibrant colors
• Wes Wilson : Made font look like it was moving

Bauhaus

• Uses Shapes and Bold Colors
• Created in the WW1 & 2 Era
• Illustrated Lines 
• Typography is used a lot in their designs
• Quite Modern/Retro
• Lines and Shapes kept in a linear pattern
• Some of their design are known to be highly political
• Found in 1919 by Walter Gropius 
• Aim was to re-create materials to include all art forms

Swiss Style

• Based on Typography/Photography
• Lead by Josef Brockmann & Armin Hofmann
• Based on the Grid Pattern (45 degree turn)
• Otl Aicher designed the first Olympic mascot, Waldi 
• Armin : Passion for Graphic Design
• Josef : Influenced by Bauhaus & Suprematism
• Popular in furniture advertisement (IKEA)
• Modern Designs/Black & White/Retro
• Influences Graphic Development (40's/50's/Present Day)  

Art Nouveau

• Evolved from the Arts & Crafts movement
• Recognized by Nature Designs
• Toulouse Lacutrec : French Painter
• Influenced structure/design of man made designs
• After 1919, it was considered to be old fashioned
• Produced generally modern designs
• Raises the status of craft work
• Influences furniture design

Soviet Realism

• War Propaganda
• Uses a lot of contrast
• Showing specific detail with relevant colors (Red)
• Communist Designs
• Dominant style in other countries
• Realistic Art
• Based on the goals of Communism & Socialism
• Artists include Natalia Goncharova, Alexander Rodchenko

Futurism

• Created in the 20th Century, Italy
• Fillippo Marinetti (Iconic Artist)
• David Bomberg, confusing artwork
• Known for Propaganda Spoofs
• Now not very popular
• Used for Movie Advertisement (Superman etc...)
• Emphasizes themes such as Speed, Technology, Youth & Violence
• Also Objects like an Aeroplane & A Car

Post Modernism

• Includes a lot of Multi Media
• Pop Art, Quite Modern
• Crowded Designs, all squished together
• Abstract, Bright Colors
• Artists Include Banksy & Andy Warhol
• Created in the late 20th Century
• Skeptical Interpretations of Culture/History etc...
• Used mainly in Art/Music & Literature 

Production Mind Map

My Political Film Ideas are fairly different, ranging for a comedy to a horror. All of them would include the political aims from the parties but include a number of genres to make it more entertaining.

COMEDY:
I thought it would be a funny idea to have two politicians who were quite close having to debate against each other leading up to the election but also during. It would be amusing to see how they would interact during this stressful time without putting too much pressure on their friendship. I also thought of during the end debate they'd end up discussing funny moments from their past to embarrass one another.

DRAMA :
This was my first idea that I came up with whilst listening to some music that I thought would work really well with this theme. I was thinking something along the lines of a secret agent mystery drama where they have a big job on their hands that needs to be done. The music that I would chose includes some lyrics that can easily relate to the tone I'm trying to create. I think it would be quite creative seeing as politicians gets publicly shamed for what they try to do and this idea would show that in a non violent way.

FANTASY :
This idea was just at the top of my head just to use a variety of genres and seeing how they'd work with the political theme.  I have some basic ideas on where to take this with using a range of camera shots to show their emotions whilst including effective but relevant dialogue. It's not something that would completely to the aims of the politics as it would go off in different direction with character relationships and plot twists but it would include some consequence which would link back to it.

HORROR :
I have been quite into horror movies lately which made me think of an idea that would link the two together. Obviously we know that some of their aims don't live up to there standards and even if we didn't care for them, we'd still know about them due to social media and idle gossip. I thought if they'd be in a situation like this they'd have no choice but to face up to their mistakes and confront them. And also it would quite entertaining to see how they'd to how it's done.

Moldoh Toy Design

MOLDOH TOY DESIGN

INTRO

Our initial design was to have a Play Dough like substance that when left for a number of hours would dry up into your constructed shape. It would have to be wet for you to actually create your design and would need to be stored in a cool place to dry correctly. Obviously Playdough is a very popular toy for a younger age range but it would be a good idea for children to keep their designs instead of reshaping it.

AUDIENCE

The audience for our Toy Design would be children between the ages of 7 and 12 due to how popular constructions toys seem to be but also to keep it safe for them to play with. Children love these types of toys because you can do whatever you want with and design it to how you want it to be. Having the ability to freeze your design and keep it for how long you want makes it more exciting and will become well known quite quickly. 

ADVANTAGES/DISADVANTAGES

The advantages of our product is that when you have created your design you can easily have it kept in that shape for as long as you like. We'd also have a wide range of colors for them to chose from so that they can mix and match it to how they like. The only disadvantage that people may come across it that before it dries it can be sticky to wash off you hands and you won't be certain of when it's fully dried so the design could go wrong if you touch it beforehand.

SUMMARY

Overall our Moldoh Product is quite unique in the way that you can mold your design into any shape or form you want and that's there's no limit to it. Having a lot of color choices and having the choice of doing whatever you want with it, and we think it would do well in the construction toy market

Politics Unit 2 Research Summary Statement James Kat

How Many People Don't Know Who The Prime Minister Is

Responses Sheet

Facts

Out of the 53 people we interviewed, only 5 (9.43%) Did not know who the Prime Minister was.

Out of the 5 persons who did not know who the Prime Minister was, 3/5th were females with an average age of 16. Both guys were 18 years old.

Assumptions

We found this surprising because we were actually expecting more people to not know who the Prime Minister was. This is because the stereotype of the younger generation is that they have no knowledge on politics.

Although this number is very small, it is still very shocking to know that there are actually British people who don’t know who’s running their country. The people who set the laws that they have to abide by. The people that can either make or break their future.

What Did I Know?

Before this lesson I knew that quite a lot of people did not know who the Prime Minister was due to how politics is not something many young people talk about. But it was surprising to find out that only a select few didn't know who he was. I also knew that splitting the facts from the assumptions to make it more clearer for the reader so they do not get confused between the statements and our personal opinions.

What Did I Learn?

I learnt that using statistics such as Percentages are a key part of collecting information/data as it gives you an overview of the publics views of the topic you are discussing. I also learnt that so little people didn't know who our prime minister was even though the topic of Politics is not generally popular in the younger generation. It surprised me to know that people aged between 16 and 21 knew so much about certain areas of Politics when not many people in the Media in that age range talk about that subject.

Mega Blok Research

Mega Bloks

Mega Bloks was founded in 1967 under the name Ritvik Toys, it was then renamed Mega Bloks in 2002 and Mega Brands in 2006. It was originated in Canada by a couple named Victor and Rita Bertrand to create a line of construction set toys, puzzles and craft based products. 

As seen in this image the design of the cubes is pretty much the same as Lego. This led to Lego taking Mega Bloks to court because of how the cubes combine together is the same concept to their original design. The Supreme Court allowed them to keep selling their product although Lego were not happy about it. And in 2010 it was decided that it was not a trademark so they can continue making these cubes. 

The packaging of these products are memorable as well as safe for the children that they're advertising too. As the bricks are fairly big it is unlikely that they can cause a child damage as they cannot swallow them. The concept of the bag makes it easy to put away and make safe when sealed.